FIND THE CROWD
GLOBAL BRANDS ARE USING
ARTIFICIAL INTELLIGENCE TO
FIND REAL CUSTOMERS ON SOCIAL
SOCIAL SOFTWARE REIMAGINED

Most social software available today uses outdated keyword-based technology that requires users to manually search through large volumes of data and perform complex time consuming tasks.

Digital Roots uses cutting edge artificial intelligence (Social AI) technology to do the work for you. Our software automatically identifies the conversations you care about and excludes the ones you don’t. Users are left with a concentrated volume of relevant conversations that they can interact with faster and more efficiently.

WHAT MAKES US BETTER


REAL CUSTOMERS

No more sorting through spam and conversations that have nothing to do with your brand. Our artificial intelligence helps you avoid the confusion that comes with keywords and delivers social posts from real customers that are having actual conversations about your brand.


BETTER USER EXPERIENCE

Digital Roots software removes all the time consuming manual processes from social management. Our Social AI qualifies, prioritizes and delivers conversations to the right users. Increasing efficiency and decreasing the time it takes to get to your customers.


COMPETITIVE INSIGHTS

Gain an unfair advantage with access to conversations customers are having about your competitors. Track what products and topics are being talked about across your industry in real time. Listen and engage with qualified customers before your competition.


REPORTING

Stop reporting on metrics that don’t make business sense. Effortlessly generate social reports in real time with metrics that influence decisions and drive business results.

GLOBAL BRANDS USE DIGITAL ROOTS TO BETTER MANAGE SOCIAL

WORLD CLASS SOFTWARE FEATURES

AUTOMATED TAGGING

Social AI automatically applies topic tags to each post that comes into the streams such as product names and sentiment.

INTELLIGENT STREAMS

Social AI identifies relevant customer conversations and automatically delivers them into corresponding streams based on their intent (such as customer service and marketing opportunities).

RELEVANCY CONTROL

Fine tune the dashboard streams by controlling the level of relevant content displayed to users.

SENTIMENT MONITORING

Social AI accurately identifies a post’s sentiment by intent. So if a post says “this new burger place is sick,” our system knows that “sick” in this instance is a positive sentiment.

LISTEN

Social AI delivers relevant customer conversations on any social network, forum or comment section into intelligent streams.

ENGAGE

Proactively respond to qualified customers on most social media platforms and all forums. Team members across your company can seamlessly have one-to-one communication throughout the customer journey.

REPORT

Effortlessly generate social reports in real time with metrics that provide brands with detailed and impactful insights.

SOCIAL MEDIA MANAGEMENT

Listen, engage and manage insights across the social web from a single user optimized interface.

INTELLIGENT WORKFLOW

Get the most out of your team with permissions, automated routing and user performance tracking all in a simple dashboard.

INSIGHTS

Identify in real time detailed demographic information and trending topics within the social conversations around your brand. Monitor and track these insights live in an interactive graphics-driven dashboard.

ASSIGN POSTS

Increase efficiency and response times by assigning posts to another specific user or group of users, such as the customer service team.

EVENTS

Track geolocated conversations around any event as they happen via an interactive map. Follow real-time trending topics around the event and provide timely location-based support.

READY TO SEE IT IN ACTION?GET STARTED

 

MEET THE EXECUTIVE TEAM

JAY WOLCOTT

FOUNDER/CEO

JaY launched Digital Roots in 2009 with a clear vision to provide the most advanced social media engagement and insights platform, and has since grown the company into a multi-national firm supporting some of the world’s largest brands and most progressive social media operations.

 

 

DANIEL PRESSEL

CHIEF SCIENCE OFFICER

Daniel is obsessed with Machine Learning, Natural Language Processing (NLP) and Information Retrieval (IR). At Digital Roots, Daniel leads a team of data scientists that identify and enrich social data through advanced intelligence techniques.

TOM ZELLMAN

CHIEF TECHNOLOGY OFFICER

Tom joined up with Jay Wolcott and Dan Pressel in late 2009. Since then, his agile and pragmatic approach to software development and unwavering passion for success has helped him thrive in the fast-paced startup culture at Digital Roots.
 
 
 
 

BRYAN WILLMERT

VP of STRATEGIC ACCOUNTS

Bryan joined the Digital Roots team in 2014 to lead the relationship with key accounts. His experience with digital and social media platforms and strategic design and engagement programs enhance the impact to social care and agency teams.
 
 
 
 

STILL HAVE QUESTIONS? DROP US A LINE.

Digital Roots supports hundreds of clients across the world and are ready to support you.

Digital Roots 
235 East Main Street, Suite 104 
Northville, MI 48167 
info@digitalroots.com

 

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